I've beem a member of the Mystery Guild for many years now. I've never been a great fan of such clubs - their "negative option" favorites arerarely to my liking. But I have noticed lately that they seem to be making an effort to be more targeted in their communications.
Now obviously, I'm the type of reader who prefers an Agatha Christie to, say, a Dean Koontz. That's not to denigrate Koontz or other very popular authors - they just don't write the kind of books that I, as an individual, prefer. No problem; they have huge audiences.
But the Mystery Guild, which undoubtedly earns the bulk of its money from those popular authors, has started sending me notices lately of other, hard-to-find classic authors.
For instance, they sent me an ad this week for books by Josephine Tey and Agatha Christie. Recently, they told me of a new anthology of Ellery Queen novels - hooray! And they have reprinted some John Dickson Carr and let me know about it.
Good for them. And especially good for them for learning to send me ads that advise me about books that I (and my readers and listeners) may find interesting!