My friend Margot Kinberg, who blogs about mysteries of all kinds over at Confessions of a Mystery Novelist, has written an excellent, thought-provoking post today on the subject of blurbs - those "teasers" printed on the backs or dust jackets of books and meant to entice readers inside to enjoy the full book.
Margot actually set up an admittedly small experiment, where she picked a handful of titles in several sub-genres and compared the books with the advertising copy found in the blurb. She found a surprisingly high percentage of the blurbs were misleading at best - and a disturbing number of them included plot "spoilers" as well.
By all means, go visit her blog and read this article - and please leave comments there. Misleading blurbs are unfair to everyone - unfair to authors, who may lose readers; unfair to readers, who may be either put off a good book or enticed into a poor one by these misleading advertisements. Well done, Margot!